Privacy Policy

Introduction

With the following Privacy Policy, we would like to inform you about the types of personal data (hereinafter also referred to as “data”) we process, the purposes for which we process it, and the scope of such processing. This Privacy Policy applies to all processing of personal data carried out by us, both in connection with the provision of our services and, in particular, on our websites, on mobile devices, and within external online platforms, such as our social media profiles (hereinafter collectively referred to as the “Online Offer”).

The terms used are not gender-specific.

As of October 21, 2025

Table of Contents

Person in Charge

LIMODOR Lüftungstechnik GmbH & Co KG
Paschinger Straße 56
4060, Leonding
Austria

Email address: office@limodor.com

Legal Notice: www.limodor.com/impressum

Contact the Data Protection Officer

tobias.kasper@limodor.com

Overview of Processing Steps

The following overview summarizes the types of data processed and the purposes of such processing, and identifies the data subjects.

Types of Data Processed

  • Master data (e.g., names, addresses).
  • Content data (e.g., entries in online forms).
  • Contact data (e.g., email, phone numbers).
  • Meta/communication data (e.g., device information, IP addresses).
  • Usage data (e.g., websites visited, interest in content, access times).
  • Location data (information regarding the geographic location of a device or a person).
  • Contract data (e.g., subject matter of the contract, term, customer category).
  • Payment data (e.g., bank account information, invoices, payment history).

Categories of Data Subjects

  • Business and contractual partners.
  • Prospective customers.
  • Communication partners.
  • Customers.
  • Users (e.g., website visitors, users of online services).

Purposes of Processing

  • Provision of our online services and user-friendliness.
  • Evaluation of the Visitor Outreach Campaign.
  • Office and organizational procedures.
  • Cross-Device Tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g., via email or mail).
  • Interest-based and behavioral marketing.
  • Contact Requests and Communication.
  • Conversion tracking (measuring the effectiveness of marketing efforts).
  • Profiling (creating user profiles).
  • Remarketing.
  • Audience measurement (e.g., traffic statistics, identification of returning visitors).
  • Safety measures.
  • Tracking (e.g., interest-based or behavioral profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Managing and responding to inquiries.
  • Target audience segmentation (identifying target audiences relevant for marketing purposes or other content distribution).

Relevant Legal Bases

Below, we outline the legal bases under the General Data Protection Regulation (GDPR) on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations in your country of residence or our country of incorporation may apply. Furthermore, should more specific legal bases apply in individual cases, we will inform you of these in the Privacy Policy.

  • Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR) — The data subject has given consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
  • Performance of a Contract and Precontractual Inquiries (Art. 6(1), Sentence 1, Subparagraph b of the GDPR) — Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of precontractual measures taken at the data subject’s request.
  • Legal obligation (Art. 6(1), first sentence, subparagraph (c) of the GDPR) — Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate Interests (Art. 6(1), first sentence, lit. f of the GDPR) – Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject that require the protection of personal data take precedence.

Safety Measures

We implement technical and organizational measures appropriate to the circumstances and the purposes of the processing, as well as the varying likelihoods and severity of threats to the rights and freedoms of natural persons, in accordance with legal requirements and taking into account the state of the art, the costs of implementation, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihoods and severity of threats to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and maintaining its separation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the deletion of data, and responses to data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development and selection of hardware, software, and procedures, in accordance with the principle of data protection through technical design and privacy-friendly default settings.

SSL Encryption (https): To protect the data you submit through our online services, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in your browser’s address bar.

Transfer and Disclosure of Personal Data

As part of our processing of personal data, the data may be transferred to or disclosed to other entities, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, payment institutions in connection with payment transactions, service providers contracted to perform IT tasks, or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, enter into appropriate contracts or agreements with the recipients of your data to ensure the protection of your data.

Data Processing in Third Countries

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if processing occurs in connection with the use of third-party services or the disclosure or transfer of data to other individuals, entities, or companies, this is done only in accordance with legal requirements.

Subject to express consent or where transfer is required by contract or law, we process or allow the processing of data only in third countries with a recognized level of data protection, contractual obligations through the European Commission’s so-called Standard Data Protection Clauses, or where certifications or binding internal data protection policies are in place (Articles 44–49 of the GDPR; European Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Under the so-called “Data Privacy Framework” (DPF), the European Commission has also recognized the level of data protection provided by certain U.S. companies as adequate pursuant to the Adequacy Decision of July 10, 2023. You can find the list of certified companies as well as further information on the DPF on the U.S. Department of Commerce’s website at https://www.dataprivacyframework.gov/ (in English). In our Privacy Policy, we inform you which of the service providers we use are certified under the Data Privacy Framework.

Use of Cookies

Cookies are small text files or other storage mechanisms that store information on end devices and retrieve information from them. For example, to save a user’s login status in an account, the contents of a shopping cart in an online store, the content accessed, or the features used on a website. Cookies can also be used for various purposes, such as ensuring the functionality, security, and user-friendliness of online services, as well as analyzing visitor traffic.

Information on Consent: We use cookies in accordance with legal requirements. Therefore, we obtain prior consent from users unless such consent is not required by law. In particular, consent is not required if the storage and retrieval of information—including cookies—are strictly necessary to provide users with a telemedia service (i.e., our online offering) that they have expressly requested. The revocable consent is clearly communicated to users and includes information regarding the specific use of cookies.

Information on the Legal Basis for Data Protection: The legal basis under data protection law on which we process users’ personal data using cookies depends on whether we ask users for their consent. If users give their consent, the legal basis for processing their data is their explicit consent. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g., the business operation of our online service and improving its usability) or, if this occurs in the context of fulfilling our contractual obligations, when the use of cookies is necessary to fulfill our contractual obligations. We explain the purposes for which we process cookies in this Privacy Policy or as part of our consent and processing procedures.

Storage Duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user leaves an online service and closes their device (e.g., browser or mobile app).
  • Persistent cookies: Persistent cookies remain stored even after the device is turned off. This allows, for example, the user’s login status to be saved or preferred content to be displayed immediately when the user revisits a website. Similarly, user data collected via cookies may be used to measure website reach. Unless we provide users with explicit information regarding the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are persistent and may be stored for up to two years.

General Information on Withdrawal and Objection (Opt-Out): Depending on whether the processing is based on consent or legal authorization, you have the option at any time to withdraw your consent or object to the processing of your data through cookie technologies (collectively referred to as “opt-out”). You can initially exercise your right to object through your browser settings, for example, by disabling cookies (although this may also limit the functionality of our website). You can also object to the use of cookies for online marketing purposes through a variety of services—particularly in the case of tracking—via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can find further information on how to object in the details provided about the service providers and cookies used.

Processing of Cookie Data Based on Consent: We use a cookie consent management process through which users can grant, manage, and revoke their consent to the use of cookies, as well as to the processing activities and providers specified within the cookie consent management process. The declaration of consent is stored so that users do not have to be asked for consent again and so that we can provide proof of consent in accordance with legal requirements. Storage may occur on the server and/or in a cookie (a so-called opt-in cookie, or using comparable technologies) to enable the consent to be associated with a user or their device. Subject to specific information provided by cookie management service providers, the following applies: Consent may be stored for up to two years. In this process, a pseudonymous user identifier is generated and stored along with the time of consent, details regarding the scope of consent (e.g., which categories of cookies and/or service providers), as well as the browser, operating system, and device used.

We use the “Real Cookie Banner” consent tool to manage the cookies and similar technologies (tracking pixels, web beacons, etc.) we use, as well as the related consents. For details on how “Real Cookie Banner” works, visit https://devowl.io/de/rcb/datenverarbeitung/.

The legal basis for the processing of personal data in this context is Article 6(1)(c) of the GDPR and Article 6(1)(f) of the GDPR. Our legitimate interest is the management of the cookies and similar technologies used, as well as the related consents.

Providing personal data is neither required by contract nor necessary for entering into a contract. You are not obligated to provide personal data. If you do not provide personal data, we will not be able to manage your consents.

Commercial and Business Services

We process data from our contractual and business partners, such as customers and prospective customers (collectively referred to as “contractual partners”), in connection with contractual and similar legal relationships, as well as related measures and communications with contractual partners (or on a pre-contractual basis), e.g., to respond to inquiries.

We process this data to fulfill our contractual obligations, to safeguard our rights, and for the purposes of administrative tasks associated with this information as well as for business organization. We disclose the data of our contractual partners to third parties in accordance with applicable law only to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations, or with the consent of the data subjects (e.g., to involved telecommunications, transportation, and other support services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Contractual partners are informed about other forms of data processing—such as for marketing purposes—in this Privacy Policy.

We inform our contractual partners of which data is required for the aforementioned purposes either before or during the data collection process—for example, in online forms, through special markings (e.g., colors) or symbols (e.g., asterisks or similar), or in person.

We delete the data after the expiration of statutory warranty obligations and similar obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving purposes (e.g., for tax purposes, typically 10 years). We delete data disclosed to us by the contracting party in connection with an order in accordance with the terms of the order, generally upon completion of the order.

To the extent that we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms apply to the relationship between users and those providers.

Customer Account: Contracting parties may create an account within our online service (e.g., a customer or user account, referred to as a “customer account” for short). If registration of a customer account is required, contracting parties will be notified of this requirement as well as of the information needed for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration process, as well as subsequent logins and use of the customer account, we store customers’ IP addresses along with the times of access in order to verify the registration and prevent any misuse of the customer account.

If customers have closed their accounts, the data associated with those accounts will be deleted, unless retention is required by law. It is the customers’ responsibility to back up their data once their accounts have been closed.

Economic Analyses and Market Research: For business reasons and to identify market trends as well as the preferences of our contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc., whereby the group of data subjects may include contractual partners, prospective customers, customers, visitors, and users of our online services.

The analyses are conducted for the purposes of business evaluations, marketing, and market research (e.g., to identify customer groups with different characteristics). In doing so, we may take into account—where available—the profiles of registered users, including their information, such as the services they have used. The analyses are used solely by us and are not disclosed externally, unless they are anonymous analyses based on aggregated—and thus anonymized—data. Furthermore, we respect users’ privacy and process the data for analytical purposes in a pseudonymous manner whenever possible and, where feasible, anonymously (e.g., as aggregated data).

Shop and E-Commerce: We process our customers’ data to enable them to select, purchase, or order the products, goods, and related services of their choice, as well as to facilitate payment and delivery or fulfillment. If necessary to fulfill an order, we engage service providers—in particular postal, freight, and shipping companies—to carry out the delivery or fulfillment for our customers. We use the services of banks and payment service providers to process payments. The required information is clearly marked as such during the ordering process or similar purchase process and includes the details necessary for delivery, provision, and billing, as well as contact information to facilitate any necessary communication.

  • Types of data processed: Master data (e.g., names, addresses), payment data (e.g., bank account information, invoices, payment history), contact data (e.g., email, phone numbers), contract data (e.g., subject matter of the contract, term, customer category), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Prospective customers, business partners, and contractual partners; customers.
  • Purposes of processing: Provision of contractual services and customer service; contact requests and communication; office and organizational procedures; management and response to inquiries; security measures; analysis of visitor activity; interest-based and behavioral marketing; profiling (creation of user profiles).
  • Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, lit. b of the GDPR), Legal obligation (Art. 6(1), first sentence, lit. c of the GDPR), Legitimate interests (Art. 6(1), first sentence, subparagraph f of the GDPR).

Data Processing in the Limodor App

Our mobile application (“LIMODOR” & “One Click”) enables business customers (B2B) and individual customers (B2C) to configure, register, and manage LIMODOR products and systems. When users use the app, we process their personal data to the extent necessary to provide the app’s features, fulfill contractual obligations, and optimize and ensure the app’s operation.

Types of Data Processed

Depending on the user group (B2B or B2C), the following data in particular may be processed:

B2B users (e.g., technicians, corporate customers):

  • Email address;
  • Installation address and associated rooms;
  • Name and contact information of the installer (first name, last name, phone number, address);
  • Company name, VAT number, address, phone number;
  • Employee information (first name, last name, email address, assigned devices);
  • Registered fans (serial number, installation, configuration, installation history including date and description of changes).

B2C users (individual customers):

  • First Name, Last Name;
  • Email address;
  • Phone number;
  • Address (Street, ZIP Code, City, State).

Purposes of Processing

Data is processed for the following purposes:

  • Registration and Management of LIMODOR Devices (e.g., Fans)
  • Creation and maintenance of user accounts
  • Documentation and traceability of installations and configuration changes
  • Handling and processing of customer inquiries
  • Maintenance and support purposes
  • Improvement of app functionality and user-friendliness
  • Fulfillment of contractual obligations toward customers and business partners

Unless the processing is necessary for the performance of a contract or the operation of the app, it is based on the user’s consent (Art. 6(1)(a) of the GDPR).

Legal Basis for Processing

The processing of personal data in connection with the LIMODOR app is based on:

  • Art. 6(1)(b) of the GDPR (performance of a contract or implementation of precontractual measures), to the extent that the processing is necessary for the use of the app or for the provision of services;
  • Art. 6(1)(a) GDPR (consent), insofar as it concerns voluntary information, marketing or analytical purposes, or the transfer of data to external service providers;
  • Art. 6(1)(f) GDPR (legitimate interests), in particular regarding technical security, troubleshooting, and improving the app’s operation.

Recipients and Disclosure of Data

The data collected through the app will be disclosed to recipients only to the extent necessary to fulfill the purposes listed above. These include, in particular:

  • Hosting and IT service providers that provide the server infrastructure and data storage for the app,
  • Marketing and communications service providers, provided the user has given the appropriate consent,
  • Technical partner companies in connection with maintenance and support.

Data processing agreements are entered into with all external recipients in accordance with Article 28 of the GDPR.

Data Storage and Deletion

Personal data is stored only for as long as necessary to fulfill the respective processing purposes or as required by statutory retention obligations.
User accounts and the data they contain can be deleted at any time.
If the deletion is requested by the user, all of the user’s personal data will be deleted immediately—provided that no legal retention requirements prevent this.

Consent and Withdrawal

If the processing is based on the user’s consent, that consent may be revoked at any time with future effect. Consent may be revoked directly in the app via the account settings or by email to datenschutz@limodor.com .

Withdrawal of consent does not affect the lawfulness of the processing carried out prior to such withdrawal.

Data Security

Communication between the app and our servers is encrypted (SSL/TLS). In addition, appropriate technical and organizational measures are taken to ensure data security in accordance with Article 32 of the GDPR.

Reference to the Privacy Policy in the App

The Privacy Policy is available in the app at any time via the menu. Before entering personal data for the first time, users are informed about the processing of their data and—where necessary—asked for their consent.

Payment service provider

In the context of contractual and other legal relationships, in accordance with legal obligations, or otherwise based on our legitimate interests, we offer data subjects efficient and secure payment options and, to this end, engage not only banks and credit institutions but also other payment service providers (collectively, “payment service providers”).

The data processed by payment service providers includes personal information, such as name and address; banking information, such as account numbers or credit card numbers; passwords, TANs, and checksums; as well as details related to the contract, transaction amounts, and recipients. This information is required to process the transactions. However, the data entered is processed and stored solely by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the payment service providers may transmit the data to credit bureaus. The purpose of this transmission is to verify identity and creditworthiness. For more information, please refer to the terms and conditions and privacy policies of the payment service providers.

Payment transactions are subject to the terms and conditions and privacy policies of the respective payment service providers, which are available on their respective websites or within their transaction applications. We also refer you to these documents for further information and to exercise your rights of withdrawal, access, and other data subject rights.

  • Types of data processed: Master data (e.g., names, addresses), payment data (e.g., bank account information, invoices, payment history), contract data (e.g., subject matter of the contract, term, customer category), usage data (e.g., websites visited, content interests, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Customers, prospective customers.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, subparagraph (b) of the GDPR), legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).

Services Used and Service Providers:

Provision of the Online Service and Web Hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space, and database services, as well as security and technical maintenance services.

The data processed in connection with the provision of the hosting service may include any information relating to users of our online service that is generated during their use of the service and their communications. This typically includes the IP address, which is necessary to deliver the content of online services to browsers, and all data entered within our online service or on websites.

Email Sending and Hosting: The web hosting services we use also include the sending, receiving, and storage of emails. For these purposes, we process the addresses of the recipients and senders, as well as other information related to email transmission (e.g., the providers involved) and the content of the respective emails. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails are generally not sent in encrypted form over the Internet. Although emails are typically encrypted during transmission, they are not encrypted on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). We therefore cannot assume any responsibility for the transmission of emails between the sender and our server.

Collection of Access Data and Log Files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of the request, the amount of data transferred, a notification of a successful request, the browser type and version, the user’s operating system, the referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider.

Server log files can be used, on the one hand, for security purposes—for example, to prevent server overload (particularly in the case of malicious attacks, known as DDoS attacks)—and, on the other hand, to ensure server performance and stability.

  • Types of data processed: Content data (e.g., entries in online forms), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal basis: Legitimate interests (Art. 6(1), first sentence, lit. f of the GDPR).

Contact Us

When you contact us (e.g., via the contact form, email, phone, or social media), we process the information provided by the person making the inquiry to the extent necessary to respond to the inquiry and take any requested actions.

We respond to contact requests made in the context of contractual or precontractual relationships to fulfill our contractual obligations or to respond to (pre)contractual inquiries, and in all other cases based on our legitimate interests in responding to such inquiries.

  • Types of Data Processed: Master data (e.g., names, addresses), contact data (e.g., email addresses, phone numbers), content data (e.g., entries in online forms), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Affected individuals: Communication contacts, prospective customers.
  • Purposes of processing: Contact requests and communication; managing and responding to inquiries.
  • Legal basis: Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, subparagraph (b) of the GDPR), legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).

Services Used and Service Providers:

  • Contact Form: When users contact us via our contact form, email, or other communication channels, we process the data provided to us in this context to address the matter raised. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships to the extent necessary for their fulfillment, and otherwise based on our legitimate interests, the interests of our communication partners in having their inquiries addressed, and our legal retention obligations.

Newsletters and Electronic Notifications

We send newsletters, emails, and other electronic notifications (hereinafter “newsletters”) only with the recipients’ consent or when permitted by law. If the content of a newsletter is specifically described during the sign-up process, that description is decisive for the users’ consent. In addition, our newsletters contain information about our services and our company.

To subscribe to our newsletters, all you need to do is provide your email address. However, we may ask you to provide a name—so we can address you personally in the newsletter—or additional information, if it is necessary for the purposes of the newsletter.

Double opt-in process: Signing up for our newsletter generally follows a so-called double opt-in process. This means that after signing up, you will receive an email asking you to confirm your subscription. This confirmation is necessary to ensure that no one can sign up using someone else’s email address. Newsletter subscriptions are logged to provide proof of the subscription process in accordance with legal requirements. This includes storing the time of subscription and confirmation, as well as the IP address. Changes to your data stored with the email service provider are also logged.

Deletion and Restriction of Processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for erasure may be submitted at any time, provided that the prior existence of consent is confirmed at the same time. In the event of obligations to permanently honor objections, we reserve the right to store the email address solely for this purpose in a block list (so-called “blacklist”).

We log the registration process based on our legitimate interests for the purpose of verifying that it was carried out properly. If we engage a service provider to send emails, we do so based on our legitimate interests in having an efficient and secure email delivery system.

Notes on Legal Bases: Newsletters are sent based on the recipients’ consent or, if consent is not required, based on our legitimate interests in direct marketing, provided that such marketing is permitted by law—for example, in the case of marketing to existing customers. To the extent that we engage a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to demonstrate that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions, and special offers.

Analysis and Performance Measurement: The newsletters contain a so-called “web beacon”—that is, a pixel-sized file that is retrieved from our server, or from the server of our mailing service provider if we use one, when the newsletter is opened. As part of this retrieval, technical information—such as details about your browser and system—as well as your IP address and the time of retrieval are collected.

This information is used to improve our newsletter technically, based on technical data or the target groups and their reading behavior as determined by their location (which can be identified using their IP address) or the times they access the newsletter. This analysis also includes determining whether the newsletters are opened, when they are opened, and which links are clicked. Although this information can be attributed to individual newsletter recipients for technical reasons, it is neither our intention nor—if used—that of the mailing service provider to monitor individual users. Rather, the analyses help us identify our users’ reading habits and tailor our content to them, or send different content based on our users’ interests.

Subject to the users’ express consent, the analysis of the newsletter and the measurement of its effectiveness are based on our legitimate interests for the purpose of operating a user-friendly and secure newsletter system that both serves our business interests and meets users’ expectations.

Unfortunately, it is not possible to opt out of performance tracking separately; in this case, you must cancel your entire newsletter subscription or opt out of it.

  • Types of data processed: Personal information (e.g., names, addresses), contact information (e.g., email addresses, phone numbers), meta/communication data (e.g., device information, IP addresses), usage data (e.g., websites visited, content interests, access times).
  • Affected individuals: Communication partners.
  • Purposes of processing: Direct marketing (e.g., via email or mail).
  • Legal basis: Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR), legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).
  • Opt-Out Option: You can unsubscribe from our newsletter at any time, i.e., revoke your consent or opt out of receiving future issues. You will find a link to unsubscribe from the newsletter at the end of each newsletter, or you can use one of the contact options listed above—preferably email—to do so.

Services Used and Service Providers:

Web Analytics, Monitoring, and Optimization

Web analytics (also referred to as “audience measurement”) is used to analyze visitor traffic to our online platform and may include pseudonymized data on visitor behavior, interests, or demographic information, such as age or gender. With the help of audience measurement, we can, for example, determine at what times our online platform, its features, or its content are used most frequently, or encourage repeat visits. We can also identify which areas require optimization.

In addition to web analytics, we can also use testing methods to, for example, test and optimize different versions of our online offering or its components.

For these purposes, so-called user profiles may be created and stored in a file (known as a “cookie”), or similar methods with the same purpose may be used. This information may include, for example, content viewed, websites visited, and elements used on those sites, as well as technical details such as the browser and computer system used, and information regarding usage times. If users have consented to the collection of their location data, this data may also be processed, depending on the provider.

We also collect users’ IP addresses. However, we use an IP masking method (i.e., pseudonymization by truncating the IP address) to protect users. In general, no personally identifiable user data (such as email addresses or names) is stored in the context of web analytics, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software we use know the actual identity of the users; we only know the information stored in their profiles for the purposes of the respective processes.

Notes on Legal Bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., our interest in providing efficient, cost-effective, and user-friendly services). In this context, we would also like to draw your attention to the information regarding the use of cookies in this Privacy Policy.

  • Types of data processed: Usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Audience measurement (e.g., access statistics, identification of returning visitors), tracking (e.g., interest-based/behavioral profiling, use of cookies), analysis of visitor actions, profiling (creation of user profiles).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6(1), sentence 1, letter a of the GDPR), legitimate interests (Art. 6(1), sentence 1, letter f of the GDPR).

Services Used and Service Providers:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online service based on a pseudonymous user identification number. This identification number does not contain any personally identifiable information, such as names or email addresses. It is used to associate analytical information with a device in order to determine which content users accessed during one or more sessions, which search terms they used, whether they revisited that content, or how they interacted with our online service. The time of use and its duration are also stored, as well as the sources from which users were referred to our online service and technical details about their devices and browsers. In this process, pseudonymous user profiles are created using information from the use of various devices, and cookies may be used for this purpose. In Analytics, data on geographic location is provided at a higher level by collecting the following metadata based on IP lookup: “City” (and the derived latitude and longitude of the city), “Continent,” “Country,” “Region,” “Subcontinent” (and their ID-based equivalents). To ensure the protection of user data in the EU, Google receives and processes all user data via domains and servers located within the EU. Users’ IP addresses are not logged and are truncated by the last two digits by default. The truncation of IP addresses takes place on EU servers for EU users. In addition, all sensitive data collected from users in the EU is deleted before it is recorded via EU domains and servers; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6(1)(a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfer: Data Privacy Framework, Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ads: https://adssettings.google.com/authenticated; Further information: https://privacy.google.com/businesses/adsservices (Types of processing and the data processed).
  • Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via a user interface and thereby integrate other services into our online offering (please refer to further details in this Privacy Policy). The Tag Manager itself (which implements the tags) therefore does not, for example, create user profiles or store cookies. Google only receives the user’s IP address, which is necessary to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement:
    https://business.safety.google/adsprocessorterms; Basis for transfers to third countries: Data Privacy Framework, Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Further information: https://privacy.google.com/businesses/adsservices (types of processing and the data processed).
  • Microsoft Clarity: To analyze and optimize our website, we use Microsoft Clarity, a web analytics service provided by Microsoft Corporation. Microsoft Clarity helps us better understand user behavior on our website so that we can continuously improve our content, user experience, and features. In doing so, information about website usage may be collected, such as mouse movements, click behavior, scrolling behavior, pages visited, technical information about the device, and interactions with content. The data is processed in pseudonymized or aggregated form, so that it cannot be directly traced back to individual user profiles. The information collected is used exclusively to improve our online offerings and the user experience.
    For more information on data processing by Microsoft, please visit: https://privacy.microsoft.com/de-de/privacystatement

Online Marketing

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as “content”) based on users’ potential interests, as well as the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (known as a “cookie”), or similar methods are used to store user information relevant to the display of the aforementioned content. This information may include, for example, content viewed, websites visited, online networks used, as well as communication partners and technical details such as the browser and computer system used, and information regarding usage times. If users have consented to the collection of their location data, this data may also be processed.

We also collect users’ IP addresses. However, we use available IP masking methods (i.e., pseudonymization by truncating the IP address) to protect users. In general, no personally identifiable information (such as email addresses or names) is stored as part of online marketing procedures; instead, pseudonyms are used. This means that neither we nor the providers of the online marketing services know the actual identities of users, but only the information stored in their profiles.

The information in the profiles is typically stored in cookies or using similar methods. These cookies can generally be read later on other websites that use the same online marketing method; they can be analyzed for the purpose of displaying content, supplemented with additional data, and stored on the server of the online marketing provider.

In exceptional cases, personal data may be associated with profiles. This is the case, for example, when users are members of a social network whose online marketing methods we use, and the network links the users’ profiles to the aforementioned information. Please note that users may enter into additional agreements with the providers, such as by giving consent during registration.

As a general rule, we only have access to aggregated information regarding the performance of our advertisements. However, through what is known as conversion tracking, we can determine which of our online marketing methods have led to a so-called conversion—that is, for example, the signing of a contract with us. Conversion tracking is used solely to analyze the success of our marketing efforts.

Unless otherwise specified, please assume that the cookies we use will be stored for a period of two years.

Notes on Legal Bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., our interest in providing efficient, cost-effective, and user-friendly services). In this context, we would also like to draw your attention to the information regarding the use of cookies in this Privacy Policy.

  • Types of data processed: Usage data (e.g., websites visited, content interests, access times), meta/communication data (e.g., device information, IP addresses), location data (information about the geographic location of a device or a person).
  • Data subjects: Users (e.g., website visitors, users of online services), prospective customers.
  • Purposes of processing: Tracking (e.g., interest-based/behavioral profiling, use of cookies), remarketing, analysis of site engagement, interest-based and behavioral marketing, profiling (creation of user profiles), conversion tracking (measuring the effectiveness of marketing measures), reach measurement (e.g., traffic statistics, identification of returning visitors), Target group identification (identifying target groups relevant for marketing purposes or other content delivery), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR), legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).
  • Option to Opt Out: Please refer to the privacy policies of the respective providers and the opt-out options specified by them. If no explicit opt-out option has been provided, you have the option of disabling cookies in your browser settings. However, this may limit certain features of our website. We therefore also recommend the following opt-out options, which are summarized and organized by region: a) Europe: https://www.youronlinechoices.eu.
    b) Canada: https://www.youradchoices.ca/choices.
    c) U.S.: https://www.aboutads.info/choices.
    d) Global: https://optout.aboutads.info.

Services Used and Service Providers:

  • Facebook Pixel and Audience Targeting (Custom Audiences): With the help of the Facebook Pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), Facebook is able to identify visitors to our website as a target audience for displaying ads (so-called “Facebook Ads”). Accordingly, we use the Facebook Pixel to ensure that the Facebook Ads we place are shown only to those users on Facebook and within the services of Facebook’s partner networks (the so-called “Audience Network” https://www.facebook.com/audiencenetwork/ ) to those users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g., interest in specific topics or products, as indicated by the websites they have visited), which we transmit to Facebook (so-called “Custom Audiences”). We also use the Facebook Pixel to ensure that our Facebook ads align with users’ potential interests and do not come across as intrusive. Furthermore, using the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion tracking”); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Basis for transfers to third countries: Data Privacy Framework, Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum) in the case of data processing on behalf of Facebook, as the legal basis for processing event data of EU citizens in the United States and its inclusion in the “Facebook Platform Terms of Service” (https://developers.facebook.com/terms) with regard to the independent processing of event data from Facebook in connection with ad placement; For more information: The “Data Processing Terms” apply (https://www.facebook.com/legal/terms/dataprocessing/update) with respect to event data that Facebook processes on behalf of companies to provide them with reports and analyses; furthermore, the “Addendum for Controllers” serves as an agreement on joint controllership (Art. 26(1), sentence 3 of the GDPR), which applies when Facebook processes event data on its own behalf for the purposes of targeting, as well as improving and securing Facebook products.
  • Google Ad Manager: We use the “Google Marketing Platform” (and services such as “Google Ad Manager”) to place ads on the Google Display Network (e.g., in search results, in videos, on websites, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real time based on users’ presumed interests. This allows us to display ads for and within our online offering in a more targeted manner, so that users are shown only ads that potentially match their interests. For example, if a user is shown ads for products they have previously shown interest in on other websites, this is referred to as “remarketing”; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Further information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices; Data Processing Terms for Google Advertising Products: Information on the services; Data Processing Terms between Data Controllers: https://business.safety.google/adscontrollerterms; where Google acts as a processor, Data Processing Terms for Google Advertising Products and Standard Contractual Clauses for cross-border data transfers: https://business.safety.google/adsprocessorterms; Legal basis for third-country transfers: Data Privacy Framework, Standard Contractual Clauses (https://business.safety.google/adsprocessorterms).
  • Google Ads and Conversion Tracking: We use the online marketing service “Google Ads” to place ads on the Google Display Network (e.g., in search results, in videos, on websites, etc.) so that they are shown to users who are likely to be interested in the ads (known as a “conversion”). We also track the conversion rate of the ads. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a so-called “conversion tracking tag.” We ourselves do not receive any information that can be used to identify users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; Further information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices; Data processing terms for Google advertising products: Information on the services; Data processing terms between data controllers: https://business.safety.google/adscontrollerterms; Basis for transfers to third countries: Data Privacy Framework, Standard Contractual Clauses (https://business.safety.google/adsprocessorterms).
  • Spotify Pixel: We use the “Spotify Pixel” marketing tool on our website to analyze visitor interactions and serve targeted ads on the Spotify platform (e.g., retargeting or conversion tracking). The pixel allows us to track user behavior on our website and optimize campaigns on Spotify accordingly. In doing so, information such as IP address, browser used, pages visited, timestamps, and, if applicable, other technical data may be collected and transmitted to Spotify. If you are logged in to Spotify, Spotify can associate your visit to our website with your user account. We ourselves do not receive any information that can be used to directly identify users;
    Service provider: Spotify AB, Regeringsgatan 19, 111 53 Stockholm, Sweden
    Website: https://www.spotify.com
    Privacy Policy: https://www.spotify.com/at/legal/privacy-policy/
    Additional Information: Spotify may also use subcontractors for processing and engage service providers in third countries
    Legal Basis: Consent pursuant to Art. 6(1)(a) GDPR in conjunction with § 165(3) TKG 2021
    Withdrawal: You may withdraw your consent at any time via our cookie banner or your browser settings.
  • META LEAD Ads: Lead Ads are used to collect contact information from our target audiences via forms. Specifically, Meta Lead Ads are used to allow people to contact us directly through our ads by submitting a form. Lead Ads forms are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Dublin, Ireland. When you contact us, we process your email address and any other information you provide. We use this data exclusively for our own marketing purposes. The processing of this data is based on the legitimate interest of the organization in responding to inquiries. The processing is carried out by the service provider Zapier, Inc., 548 Market St. #62411, San Francisco, CA 94104-5401, acting as a data processor.
  • LinkedIn Lead Ads: We use LinkedIn Lead Gen Forms to give prospective customers the opportunity to contact us directly through our ads. The data entered (e.g., name, email address, and other details) is transmitted to us and used exclusively to process the inquiry or for our own marketing purposes. The forms are provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. When using these forms, data may be processed by LinkedIn and stored on servers outside the EU.
    An external service provider (e.g., Zapier Inc., San Francisco, USA) may be involved in the technical implementation. In doing so, applicable data protection regulations and appropriate safeguards are observed.
    For more information on data processing by LinkedIn, please visit: https://www.linkedin.com/legal/privacy-policy
  • LinkedIn Insight Tag: We use the LinkedIn Insight Tag, an analytics tool provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This allows us to measure the success of our campaigns and deliver more targeted advertising. The tag collects information about visits to and use of our website (e.g., IP address, device and browser data, pages viewed, time of visit). This data is analyzed by LinkedIn in a pseudonymized form and does not allow us to directly identify individual users.
    LinkedIn may also match this data with its own member data and use it for its own advertising purposes. For more information, please see LinkedIn’s Privacy Policy: https://www.linkedin.com/legal/privacy-policy
  • Google Ads – Enhanced Conversions: We use Google Ads features to measure and optimize our advertising campaigns. In this context, data that you provide when placing an order, contacting us, registering, or otherwise using our website (e.g., email address, phone number, name, or address) may be transmitted to Google in encrypted form (using a hashing algorithm).
    This helps us better track conversions, analyze the effectiveness of our ads, and optimize our marketing efforts. The data is transmitted in encrypted form, so it cannot be directly traced back to individual user profiles.
    For more information on data processing by Google, please visit: https://policies.google.com/privacy
  • Google Ads – Customer Match: We use Google Ads features to provide prospective customers and existing customers with more relevant content and ads. To this end, existing customer data (e.g., email address, phone number, or mailing address) provided in connection with orders, inquiries, registrations, or other interactions may be transmitted to Google in encrypted form (using a hashing process). Google may use this data to identify user groups within Google services and to deliver more targeted advertising content. The data is processed exclusively in encrypted form, so that it cannot be directly traced back to individual user profiles. For more information, visit: https://policies.google.com/privacy

Social Media Presence

We maintain online presences on social media platforms and, in this context, process user data in order to communicate with users active on those platforms or to provide information about us.

Please note that this may involve the processing of user data outside the European Union. This may pose risks to users, as it could, for example, make it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on users’ behavior and the resulting interests. These user profiles can in turn be used, for example, to display advertisements both within and outside the networks that are presumed to correspond to users’ interests. For these purposes, cookies are typically stored on users’ computers, in which their usage behavior and interests are recorded. Furthermore, data may also be stored in the usage profiles regardless of the devices used by users (particularly if users are members of the respective platforms and are logged in to them).

For a detailed description of the respective processing methods and opt-out options, please refer to the privacy policies and information provided by the operators of the respective networks.

We would also like to point out that requests for information and the exercise of data subject rights are most effectively addressed directly with the service providers. Only the providers have access to users’ data and can take appropriate action and provide information directly. If you still need assistance, however, you can contact us.

  • Types of Data Processed: Master data (e.g., names, addresses), contact data (e.g., email addresses, phone numbers), content data (e.g., entries in online forms), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.g., interest-based/behavioral profiling, use of cookies), remarketing, audience measurement (e.g., traffic statistics, identification of returning visitors).
  • Legal basis: Legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).

Services Used and Service Providers:

Plugins, Embedded Functions, and Content

We incorporate functional and content elements into our online offering that are sourced from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos, social media buttons, and posts (hereinafter collectively referred to as “content”).

This integration always requires that the third-party providers of this content process users’ IP addresses, since they would not be able to send the content to users’ browsers without the IP address. The IP address is therefore necessary for displaying this content or these features. We strive to use only content whose respective providers use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These “pixel tags” allow information—such as visitor traffic on the pages of this website—to be analyzed. This pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, the time of the visit, and other details regarding the use of our online service; it may also be linked to such information from other sources.

Notes on Legal Bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., our interest in providing efficient, cost-effective, and user-friendly services). In this context, we would also like to draw your attention to the information regarding the use of cookies in this Privacy Policy.

  • Types of Data Processed: Usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses), location data (information about the geographic position of a device or a person), content data (e.g., entries in online forms), master data (e.g., names, addresses), contact data (e.g., email, phone numbers).
  • Data subjects: Users (e.g., website visitors, users of online services), communication partners.
  • Purposes of processing: Providing our online services and ensuring user-friendliness; delivering contractual services and customer service; handling contact requests and communication; tracking (e.g., interest-based/behavioral profiling, use of cookies); interest-based and behavioral marketing, profiling (creation of user profiles), security measures, and managing and responding to inquiries.
  • Legal Basis: Legitimate Interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR), Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR), performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, subparagraph (b) of the GDPR).

Services Used and Service Providers:

  • Facebook Plugins and Content: Facebook Social Plugins and Content—This may include, for example, content such as images, videos, or text, as well as buttons that allow users to share content from this website on Facebook. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt, as part of a transfer (but not the further processing), of “event data” which Facebook collects via the Facebook Social Plugins (and content embedding features) running on our online service or receives as part of a transfer for the following purposes: a) Displaying content and advertising information that corresponds to users’ presumed interests; b) Delivery of commercial and transaction-related messages (e.g., contacting users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.g., improving the ability to identify which content or advertising information is likely to match users’ interests). We have entered into a special agreement with Facebook (“Addendum for Controllers,” https://www.facebook.com/legal/controller_addendum), which specifically outlines the security measures Facebook must adhere to (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with data subject rights (i.e., users can, for example, submit requests for information or deletion directly to Facebook). Note: When Facebook provides us with metrics, analyses, and reports (which are aggregated—i.e., do not contain information about individual users and are anonymous to us), this processing does not take place under joint controllership but rather on the basis of a data processing agreement (“Data Processing Terms,” https://www.facebook.com/legal/terms/dataprocessing) and the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the U.S., on the basis of standard contractual clauses (“Facebook-EU Data Transfer Addendum,” https://www.facebook.com/legal/EU_data_transfer_addendum). Users’ rights (in particular the rights of access, erasure, objection, and the right to lodge a complaint with the competent supervisory authority) are not restricted by the agreements with Facebook; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy.
  • Google Fonts: We integrate fonts (“Google Fonts”) from Google, and user data is used solely for the purpose of displaying the fonts in the user’s browser. This integration is based on our legitimate interests in the technically secure, maintenance-free, and efficient use of fonts and their consistent display, while taking into account any licensing restrictions that may apply to their integration; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Parent Company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy.
  • Google Maps: We integrate maps from the “Google Maps” service provided by Google. The data processed may include, in particular, users’ IP addresses and location data; however, this data is not collected without their consent (which is typically provided through the settings on their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Privacy Policy: https://policies.google.com/privacy; Option to opt out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for displaying ads: https://adssettings.google.com/authenticated.
  • reCAPTCHA: We integrate the “reCAPTCHA” feature to determine whether entries (e.g., in online forms) are made by humans and not by automated machines (so-called “bots”). The data processed may include IP addresses, information about operating systems, devices, or browsers used, language settings, location, mouse movements, keystrokes, time spent on web pages, previously visited web pages, interactions with reCAPTCHA on other websites, cookies in some cases, and results of manual verification processes (e.g., answering questions or selecting objects in images); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.google.com/recaptcha/; Privacy Policy: https://policies.google.com/privacy; Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying ads: https://adssettings.google.com/authenticated.
  • YouTube videos: Video content ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website:https://www.youtube.com; Privacy Policy:https://policies.google.com/privacy; Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for displaying ads: https://adssettings.google.com/authenticated.
  • Vimeo: Video content ; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street, New York, New York 10011, USA; Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Opt-out option: Please note that Vimeo may use Google Analytics; for more information, please refer to the privacy policy (https://policies.google.com/privacy) and the opt-out options for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de) or Google’s settings for data use for marketing purposes (https://adssettings.google.com/).
  • OXOMI: PDF content; This integration is based on our legitimate interests in the technically secure, maintenance-free, and efficient use of PDF content, its consistent display, and compliance with any applicable licensing restrictions regarding its integration; Service Provider: scireum GmbH, Eisenbahnstraße 24, 73630 Remshalden, Germany; Website: https://oxomi.com/; Privacy Policy: https://scireum.de/scireum/datenschutz/

Deletion of Data

The data we process will be deleted in accordance with legal requirements as soon as the consent authorizing its processing is revoked or other legal grounds for processing no longer apply (e.g., if the purpose of processing this data no longer exists or if the data is no longer necessary for that purpose).

Unless the data is not deleted because it is required for other, legally permissible purposes, its processing is limited to those purposes. This means that the data is blocked and not processed for any other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons, or whose storage is necessary to assert, exercise, or defend legal claims, or to protect the rights of another natural or legal person.

Additional information regarding the deletion of personal data may also be provided in the individual privacy notices included in this Privacy Policy.

Changes and Updates to the Privacy Policy

We ask that you review the content of our Privacy Policy regularly. We will update the Privacy Policy as soon as changes to our data processing activities make this necessary. We will notify you as soon as the changes require action on your part (e.g., consent) or any other individual notification.

If we provide addresses and contact information for companies and organizations in this Privacy Policy, please note that these addresses may change over time, and we ask that you verify the information before contacting them.

Rights of Data Subjects

As data subjects, you have various rights under the GDPR, which arise in particular from Articles 15 through 21 of the GDPR:

  • Right to Object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data carried out pursuant to Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing.
  • Right to Withdraw Consent: You have the right to withdraw your consent at any time.
  • Right of Access: You have the right to request confirmation as to whether your personal data is being processed, as well as access to that data, additional information, and a copy of the data in accordance with legal requirements.
  • Right to Rectification: In accordance with legal requirements, you have the right to request that data concerning you be completed or that inaccurate data concerning you be corrected.
  • Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be erased without delay or, alternatively, to request a restriction on the processing of such data in accordance with legal requirements.
  • Right to Data Portability: You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, in accordance with legal requirements, or to request that it be transferred to another data controller.
  • Complaint to a supervisory authority: You also have the right, in accordance with legal requirements, to file a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work, or the location of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

Definitions of Terms

This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and are defined primarily in Article 4 of the GDPR. The legal definitions are binding. The explanations below, however, are intended primarily to aid understanding. The terms are listed in alphabetical order.

  • Conversion Tracking: “Conversion Tracking” refers to a method used to determine the effectiveness of marketing measures. To do this, a cookie is typically stored on users’ devices while they are on the websites where the marketing measures are carried out, and is then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful.
  • Cross-Device Tracking: Cross-device tracking is a form of tracking in which information about users’ behavior and interests is collected across devices and stored in so-called profiles by assigning users an online identifier. This typically allows user information to be analyzed for marketing purposes, regardless of the browsers or devices used (e.g., mobile phones or desktop computers). For most providers, the online identifier is not linked to personally identifiable information, such as names, mailing addresses, or email addresses.
  • IP masking: “IP masking” refers to a method in which the last octet—that is, the last two numbers of an IP address—is removed so that the IP address can no longer be used to uniquely identify an individual. Therefore, IP masking is a means of pseudonymizing data processing procedures, particularly in online marketing.
  • Interest-Based and Behavioral Marketing: Interest-based and/or behavioral marketing refers to the practice of predicting users’ potential interests in ads and other content as accurately as possible. This is done based on information about their past behavior (e.g., visiting and spending time on specific websites, purchasing behavior, or interactions with other users), which is stored in a so-called profile. Cookies are typically used for these purposes.
  • Conversion Tracking: Conversion tracking is a method used to determine the effectiveness of marketing campaigns. To do this, a cookie is typically stored on users’ devices while they are on the websites where the marketing campaigns are running, and is then retrieved again on the destination website. For example, this allows us to track whether the ads we placed on other websites were successful.
  • Personal Data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie) or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Profiling: “Profiling” refers to any form of automated processing of personal data that involves using such personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include information regarding age, gender, location and movement data, interaction with websites and their content, purchasing behavior, and social interactions with other people) or to predict them (e.g., interests in specific content or products, click behavior on a website, or location). Cookies and web beacons are frequently used for profiling purposes.
  • Audience Measurement: Audience measurement (also known as web analytics) is used to analyze visitor traffic to an online service and may include the behavior or interests of visitors regarding specific information, such as website content. With the help of reach analysis, website owners can, for example, determine at what times visitors access their website and what content interests them. This allows them, for example, to better tailor the website’s content to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are frequently used to identify returning visitors and thus obtain more accurate analyses of how an online service is used.
  • Remarketing: The terms “remarketing” or “retargeting” are used, for example, when a website tracks which products a user has shown interest in—for advertising purposes—in order to remind the user of those products on other websites, such as through advertisements.
  • Location data: Location data is generated when a mobile device (or another device capable of determining its location) connects to a cellular cell, a Wi-Fi network, or similar technical means and location-determination functions. Location data is used to indicate the geographically identifiable position on Earth where the respective device is located. Location data can be used, for example, to display map features or other location-dependent information.
  • Tracking: The term “tracking” refers to the ability to track users’ behavior across multiple online services. Typically, information about users’ behavior and interests—based on the online services they use—is stored in cookies or on the servers of the providers of tracking technologies (a process known as profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
  • Data Controller: The term “data controller” refers to the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any interaction with data, including collection, analysis, storage, transmission, or deletion.
  • Target Audience Creation: The term “target audience creation” (or “Custom Audiences”) refers to the process of defining target audiences for advertising purposes, such as displaying ads. For example, based on a user’s interest in certain products or topics on the Internet, it can be inferred that this user is interested in ads for similar products or the online store where they viewed those products. The term “Lookalike Audiences” (or similar target groups) is used when content deemed suitable is displayed to users whose profiles or interests are presumed to match those of the users on whose profiles the Lookalike Audiences were based. Cookies and web beacons are typically used for the purpose of creating Custom Audiences and Lookalike Audiences.